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  <url>
    <loc>https://www.artisanartintelligence.com/home</loc>
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    <priority>1.0</priority>
    <lastmod>2025-11-23</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/61816cec684643171c9a8466/7f46a5cd-22c3-421c-9bb1-32e22c5c39fb/Martina+Batovic.JPG</image:loc>
      <image:title>Home - Who we are</image:title>
      <image:caption>Martina Batovic is the founder of Artisan Intelligence, a consultancy dedicated to helping clients embrace digital transformation. With over 20 years of leadership experience in the commercial art world and higher education, Martina brings a deep understanding of how to drive adoption, productivity &amp; growth through technology. Her unique background as a creative strategist informs a human-centred approach to data, making complex systems feel accessible and relevant. Martina is a Certified Salesforce Administrator, working at the intersection of user adoption and data strategy. Martina founded Artisan Intelligence in 2021 to open the art world to a broader audience. Today, she focuses on connecting creative expertise with data-driven decision-making by combining her deep creative background with strong technical capabilities.</image:caption>
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